Events Calendar

Having a website doesn’t guarantee that people will find it.  This session will give you an overview of Search Engine Optimization, key tactics and tips on how to get started as well as measuring your efforts through the use of Google Analytics.

Specifically, you will learn:

• What is Search Engine Optimization (SEO)?
• The difference between SEO and paid search (Google Adwords)
• The basics for implementing SEO on your website
• What is Google Analytics?
• How to get Google Analytics?
• How to understand and leverage the analytics data

Our Expert Presenters

Judi Virgulak - Judi is a recognized leader and entrepreneur in the marketing industry, possessing over 16 years’ worth of experience in both the traditional and online facets. She is founder and president of JumarMarketing, LLC, a full-service marketing company specializing in strategy, branding, public relations, advertising, web design and development, social media and search engine marketing. Located in Norwalk, CT, the firm serves a wide array of industries spanning the East coast.

Judi is a member of the Fairfield County Entrepreneurial Woman’s Network and a client of the Fairfield County Chapter of SCORE. She has been the recipient of numerous business and internet awards including, the Culture of Service Award; Global Marketing Award: Best Website and The Delta Award.

Marie Jablonski - Marie has over 11 years of experience in marketing, eMarketing, website operations and project management experience including serving as Web Operations Manager for a practice management company for board-certified cosmetic surgeons. In this role, Marie played an integral part in launching their flagship elective cosmetic surgery portal.

Marie also served as Manager, eSolutions for Reed Exhibitions, NA, the world's leading organizer of trade and consumer events. Here, she was responsible for the management of their event websites, recommending and implementing best practice, usability requirements and corporate initiatives. Marie was instrumental in the successful transition to "centralized eServices" which included defining roles, communication to marketing community, creating and managing roll-out plan and implementing centralization of 60+ websites on an aggressive time schedule.