Events Calendar

In this session, you will learn about:

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  • Branding
  • Content Strategies that work
  • Social Media Activities - FaceBook, LinkedIn, You Tube, Twitter, Blogs
  • Case Studies
  • Measurement & Return on Investment (ROI)
  • About Mobility & Scalability
 

Our Expert Presenter

Rob Petersen is President of BarnRaisers, an online marketing solutions company using social media, the power of community and the proven principles of relationship marketing. Rob was EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi. His accomplishments in business strategy and brand building have led to his thought leadership and expertise in social media. He has developed and executed social media initiatives for the American Heart Association, Colgate, Mars and Shell; all have built online communities with results and ROI’s that exceeded expectations. Rob is also on the MBA faculty at Rutgers University where he teaches courses in Digital and Social Media Measurement and ROI.