Win a Valentine's Day Gift Basket! - Compliment of Challah Connection Come to this informative workshop and you will automatically be entered in a drawing to win a gift basket filled with Valentine chocolates, baked goods, and more.
Advertising can be an effective tool for growing your business. Veteran SCORE counselor Tom Greenbaum will help you learn how to make the most of your advertising dollars. In this session, you will learn:
Positioning your business
Developing a target audience definition
Planning your advertising program
Advertising spending for a small business
Measuring advertising effectiveness
Our Presenter: Tom Greenbaum is an active SCORE counselor, with extensive experience in market research and marketing consulting. He has written three books on focus group research and counseled a wide variety of businesses